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App Developer

App Developer

App Developer

This section of the site is specifically designed to inform and assist the app developer drive installs and engagement. It was spurred on by my reading of this article from the Verge about the increasing difficulties for Indy app developers and small development shops. The gist of this article is best summed up by this one some what depressing line below:

“The App Store’s middle class is small and shrinking. And the easy money is gone.”

That means app developers now have to concern themselves with distribution strategies, managing risk, and learning about SEO, paid methods of promotion, and media buying. It is no longer enough to just build a strong, functional, easy to use app that solves a problem and hope that you’ll automatically generate consistent revenue. The subject of the article, Pixite, has experienced that distribution has gotten hard. They’ve seen that revenue comes in boom and bust cycles that correspond with app releases. Customers are hard to keep loyal and building a stable business can be brutal and challenging to say the least.

That said, it is not all doom and gloom in the app syndication space. There are strategies that work. There are ways to buy media, and there are ways to engage and retain customers and stabilize revenue. Over the coming months, the team from the performance marketing company Visiqua, as well as several guests, will be discussing these methods along with major trends that we see developing in the space. As a group we'll be aiming to share what we have learned, the mistakes we have made, and the successes we have had executing app install campaigns on behalf of our clients in the space.

We look forward to sharing our thoughts with you, and we hope that these articles will help make your future app launches a success!

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