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Black Friday App of the Week: Ibotta. Earn Cash Back

What Is Ibotta?

Ibotta is an app that lets you earn cash back on your everyday purchases like groceries. The Ibotta app uses rebates, cash back coupons, and brand interactions to let you earn money back on common purchases from lots of popular brands and stores. The largest selection of discounts are grocery store items, but they also have deals on clothing, electronics, etc. On top of that they are partnered with major chain stores like Target and Walmart to offer exclusive discounts.

How Does it Work?

When you login you are presented with a set of categories. Once you select a specific category you choose the store you are headed to and they display the corresponding deals. You can also use the search bar to search for specific products that you commonly buy. Once you find a coupon to redeem, click on the deal to unlock it. When you return from the store you can redeem the offer by scanning the barcode of the product with your app. You will also need to take a picture of the receipt with you app to verify purchase. Within 24 hours Ibotta can confirm your purchases were verified and the money becomes available in your account. You can cash out with actual cash or gift cards from stores you frequent. If you choose to actual cash the money can be deposited straight to your Paypal or Venmo account.

What is the Experience like?

The user interface is clean, simple, and easy to use. I was impressed by the number of stores and verity of offers in the app including major grocery store chains. One thing that I didn’t love was that to unlock rebates you have to answer a market research question. For example, I clicked on a deal for Charmin toilet paper and it asked me to choose which Charmin product I liked best to unlock the deal. This is clearly part of how the app makes money, but it could be done more cleanly. Other than that I’d give the App 5 Stars. I plan on incorporating it into my shopping routine going forward to save a little extra cash.

Ibotta is available for free on both iOS & Android.

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